Fireride is a unique, epic and seriously thrilling event with exciting cycling action for both athletes, spectators and fans. Combining unforgettable experiences with its commitment to supporting local communities, local businesses and tourism, as well as promoting health, wellbeing and cycling sport as whole, Fireride brings people an incredible experience to all involved.
Offering a safe, progressive and fun event, including exciting courses, off-track action and live entertainment, the team at Fireride is all about promoting riding with friends and having a good time. Fireride welcomes anyone who would like to come along to view the spectacular and inspirational show that the athletes put on, and offers them the chance to interact by using the demo bikes on the trails and jumps. All with the aim to attract more people to the sport of mountain biking.
When attending a Fireride event, expect: Live music, Floodlit jumps, Fire displays, Fireworks, and athletes from around the world sending it! A recipe for an epic mountain bike party!!
Fireride is co-owned and operated by award-winning event management and event operations company Cube Management.
A division of the Cube International group, Cube Management is a global, national and local event solutions and infrastructure partner of many well-known brands, rights holders and events.
Clients include F1, NFL, UEFA, B2022 CWG, FIFA World Cup, RLWC2021 and Formula E, as well as many local authorities and national associations.
The Cube team is well known for its collaborative approach, creative ideas and uncompromising professionalism, all delivered with the latest health & safety, compliance and sustainability practices in mind. The team prides itself on delivering outstanding services and building long and trusted partnerships with its clients and partners.
In line with our parent company, Cube Management's, ISO20121 accreditation, Fireride is fully committed to reducing its carbon footprint across its operations, following the UNFCC Sustainability Guidelines.
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