By partnering with FIRERIDE, you'll harness a unique and invaluable opportunity to connect with your target audience, achieving your marketing goals in an unforgettable setting.
The design of Fireride brings in people from around the world from travelling spectators and athletes to local crowds who can enjoy riding the public trails on demo bikes aswell as enjoying the whole experience Fireride has to offer.
Fireride is co-owned and operated by award-winning event management and event operations company Cube Management.
A division of the Cube International group, Cube Management is a global, national and local event solutions and infrastructure partner of many well-known brands, rights holders and events.
Clients include F1, NFL, UEFA, B2022 CWG, FIFA World Cup, RLWC2021 and Formula E, as well as many local authorities and national associations.
The Cube team is well known for its collaborative approach, creative ideas and uncompromising professionalism, all delivered with the latest health & safety, compliance and sustainability practices in mind. The team prides itself on delivering outstanding services and building long and trusted partnerships with its clients and partners.
Be part of a fast-growing events and festival company
Connect with the most influential MTB athletes in the world.
A team of specialists to create and drive world class meaningful content.
Set up your stall to show off your products, chat to customers and drive sales